Editor on into Infinity
Former editor Allen Swerdlowe returned to Madison to build upon a photo first taken in 1969.
Former Cardinal associate editor Allen Swerdlowe returned to the UW-Madison campus last spring determined to get one Cardinal photograph: of a photograph, of a photograph, of a photograph, and so on, and so forth.
In 1969, the Cardinal ran a photograph of Swerdlowe standing in front of a newly constructed Lake Street McDonalds, holding up an edition of The Daily Cardinal turned to a page featuring a photograph of him standing in front of the Lake Street McDonalds, holding up an edition of The Daily Cardinal, and on and on into infinity.
More than 30 years later, Swerdlowe, now a successful architect, DCAA board member and one of the 110-year-old paper's 110 most notable alumni, stood in front of the same McDonalds, holding up the same newspaper. The original photograph was taken by Pryor Dodge, who coincidently lives on the same block in New York's SoHo district where Swerdlowe has his office. They remain lifelong friends.
My mission and that of the DCAA is, primarily, to build a better Cardinal for the future of newspaper reporting.
Part of executing this mission involves, for better or worse, seeking out assistance from alumni in the form of time or money.